If your business uses SMS to communicate with customers—whether for marketing, appointment reminders, or order updates—there’s an important update you may want to know about. The Campaign Registry (TCR) was created to help manage and reduce unwanted or spam SMS traffic, with oversight from major carriers like AT&T, Verizon, and T-Mobile.
For businesses, following TCR guidelines for SMS communication—such as alerts, notifications, and promotions—may help reduce potential delivery issues like blocked or filtered messages.
Who May Need to Consider TCR SMS Compliance?
If your business sends SMS messages to customers, these guidelines may be relevant to you. This can apply to a wide range of industries across Orange County and beyond, including:
- Salons and spas
- Health care providers
- Financial services firms
- Real estate agencies
- E-commerce businesses
- Restaurants and hospitality
- Shipping companies
- Cybersecurity firms
Some examples of SMS messages that could fall under TCR guidelines include:
Automated alerts – appointment reminders, shipping updates, and order confirmations
Security messages – password resets, fraud alerts, and two-factor authentication (2FA) codes
Marketing messages – promotions, discounts, and limited-time offers
For more details on the types of messages that may require registration, check out Twilio’s guide to A2P 10DLC compliance.
What Websites Might Include to Support SMS Compliance
Supporting SMS compliance isn’t just about registering your SMS campaign. It may also involve updating your website to provide clear, user-facing information to help customers understand and give consent for SMS communication. Here are a few helpful best practices to consider:
Opt-In Contact Form
It’s common for websites to use forms that collect the customer’s first name, last name, and phone number. Including an explicit opt-in checkbox or button (unchecked by default) can give users a clear, voluntary way to agree to receive SMS messages.
Clear SMS Disclaimer
Many businesses add a visible disclaimer near the form to explain:
- How often messages are sent (e.g., “Message frequency varies”)
- That standard data and carrier rates may apply (e.g., “Msg & data rates may apply”)
- How to opt out (e.g., “Reply STOP to unsubscribe”)
For more information on consumer protections related to text messaging, visit the FCC’s guidelines on unwanted text messages.
Terms and Privacy Policy Pages
It can also be helpful to have easily accessible Terms of Service and Privacy Policy pages. These typically outline how SMS data is collected, stored, and shared, as well as how users can manage their preferences. Many businesses use services like Termly to help generate these documents.
Confirmation Page
After submitting their information, users may see a confirmation page that shows whether they opted in or out. This page can restate their preference and remind them how to manage future communication.
Why Orange County Businesses Should Stay Informed
Many businesses in Orange County may not be fully aware of these evolving SMS standards. Without taking steps to follow current guidelines, messages may experience delivery issues such as being blocked, delayed, or filtered—which can impact communication with customers.
Because SMS regulations and carrier expectations are continually changing, it’s a good idea for businesses to stay proactive and review their current processes. Keeping your website updated to align with current SMS best practices may assist in supporting reliable message delivery and customer engagement.
How Imagine Monkey Supports Businesses with SMS Website Updates
At Imagine Monkey, we assist businesses with website updates designed to support SMS opt-in best practices based on available TCR guidelines. Our services include:
- Helping implement SMS opt-in forms and disclaimers that align with current TCR guidelines
- Assisting with the setup of Privacy Policies and Confirmation Pages
- Providing complimentary website audits to identify any gaps in SMS opt-in processes
- Quickly applying helpful updates using platforms like WordPress and Gravity Forms
By helping your Orange County business stay current with SMS opt-in standards, you may help minimize the risk of disruptions and encourage smoother communication with your customers.
Need Help Updating Your Website for SMS Compliance?
If your business uses SMS to stay connected with customers, we’re here to help you update your website to support the latest guidelines.
Contact Imagine Monkey today to schedule a complimentary review and discuss how we can assist with website updates that support SMS opt-in compliance efforts.
Disclaimer:
We assist businesses with website updates to support SMS opt-in compliance based on available guidelines. However, we do not guarantee full compliance, as final approval and compliance depend on your SMS provider, the mobile carriers, and The Campaign Registry (TCR) requirements. We do not provide legal advice. For full compliance and legal considerations, we recommend consulting with your SMS provider, The Campaign Registry, and/or qualified legal counsel.
