At Imagine Monkey, Inc. we have a team of experts in branding, content, and web design for small business websites, which means we’re also experts in content-first design. Despite the name, content is not more important than design, but is…
Read MoreSmall Business Web Design, Part 3: Subject, Tone and Style
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folder_openSmall Business Online
Before we get into this week’s installment of small business web design, I’d like to share a short bit of history… In the early 1500s, Pope Julius II commissioned the world’s greatest artist, Michelangelo, to paint the ceiling of the…
Read MoreThe Benefits of Professional Content Writing, Part 4: First Impressions
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folder_openContent & Branding
Welcome to the fourth installment of “The Benefits of Professional Content Writing.” In this piece, I’m going to talk about one of life’s most important skills: creating great first impressions. In life, we have the luxury of exercising some amount…
Read MoreThe Benefits of Professional Content Writing, Part 3: Creating an Emotional Response
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folder_openContent & Branding
Welcome to the third installment of “The Benefits of Professional Content Writing.” In this piece, I’d like to discuss one of the most fundamental laws of sales and how it relates to your site’s content: Positive emotions create customers.…
Read MoreThe Benefits of Professional Content Writing, Part 2: Targeting the Right Audience
I know what my customers want and I know how to talk to them. In this second installment on the benefits of professional content writing, I’m going to address the above opinion. For the most part, I agree with…
Read MoreThe Benefits of Professional Content Writing
I know what I’m offering better than anyone else, I can just write the content myself. This is a sentiment that I come across fairly regularly. As a freelance writer for over ten years and, more recently, as a…
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